3-Year Marketing Plan Essay Example

3 3-Year Marketing Plan Essay 3-Year Marketing Plan Essay Introduction In order that we continue our company’s fiscal growing. we need to ramify out into new merchandise lines. A survey was performed to see our entryway into the favored supply market. We have developed a new individual merchandise for that intent. It is a Cordless Automatic Nail Trimmer for Canis familiariss and cats. The findings of this survey are in this presentation. Our Numberss are conservative. The possible for success is high. We are Company G are ever looking frontward to happen and implement new lines that will complement our Mission statement. and our bottom line. This is our following chance introduces Company G and the merchandise or merchandise line that you are composing this selling program about. Mission Statement We enable consumers to better the quality and convenience of their lives by supplying advanced electronics solutions. Product Description and Classification The Cordless Automatic Nail Trimmer for Dogs and cats will be our first entry into the universe of pets. This merchandise uses a detector to happen the quick ( the package of nervousnesss and blood vass ) on a pets nail. so adjusts to a topographic point merely below it. It trims the nail. rotates to the following nail. and repeats the procedure. until paring each nail on the paw. Simply take the paw. and go on on each paw until done. Our pruner will avoid the hurting of cutting the speedy with hemorrhage. It will non do uncomfortableness for the animate being associated heat construct up from electric nail pruners. This merchandise will let anyone from novitiate to professional to pare a Canis familiaris or cats nails to flawlessness. Rather than doing an assignment. traveling to the local pet groomer. paying $ 7 to $ 25 ( before tip ) . or large box. a favored proprietor can pare their pet’s nails at place. If the proprietor would instead hold the nails done. they can hold t heir groomer use our tool. giving the pet proprietor peace of head. cognizing their pet will non endure any hurting. Consumer Product Classification Consumer Factors Planing clip involved in purchase Purchase frequence Importance of convenient location Comparison of monetary value and quality Considerable Infrequent Important Considerable Shopping Merchandises Forte Merchandises Shopping Merchandises Shopping Merchandises Marketing Mix Factors Monetary value Importance of seller’s image Distribution channel length Number of gross revenues mercantile establishments Promotion Relatively high Very of import Relatively short Few Personal merchandising and advertisement by manufacturer and marketer Shopping Merchandises Shopping Merchandises Shopping Merchandises Shopping Merchandises Shopping Merchandises Target Market The mark market is between the ages of 30 and 45 with busy lives. looking to salvage clip and money. Their incomes would be greater than $ 60K. This will include professionals. every bit good as working twosomes. We will aim both bing Canis familiaris or cat proprietors. every bit good as new entrants to pet ownership. Competitive Situation Analysis Analysis of Competition utilizing Porter’s 5 Forces Model Competitive Competition Today are no direct rivals. We are come ining an bing market. with a wholly new engineering. The cupboard competition is the electric pruner. produced by Dremel Tools and Oster Company. These merchandises do Not hold the characteristics we have. They do non compare in experience. There is no menace at this clip. Menace from New Entrants We have the menace from two outside entrants to make a knock off version of our automatic nail pruner. The two companies that could try to come in the market are Dremel Tools and Oster Company. The menace to us is medium for a few grounds. We will patent our pruner. which means that they will hold to get down with our merchandise. and so develop alterations. to avoid patent violation. Both companies’ current merchandises use a different sort of engineering. They are bombers and do non hold any speedy sensing apparatus’ . While Dremel Tools has been in the favored paring market for some clip. they merely modified the bomber used for woodworking and other trade undertakings. This would be a going from their nucleus competence. This is the lone venture by Oster Company. They a comparatively new to the market. It isn’t likely that they will set more R and D dollars into a 2nd favored merchandise at this clip. Menace from Buyers There is no menace to us from purchasers. Pets must hold their nails trimmed on a regular footing. or they can endure hurting and / or wellness issue. The proprietors of these pets are responsible to keep their pets’ nails. With the add-on of our safe. dependable. easy to utilize merchandise added to the market. purchasers have all of the options they could desire. At our monetary value point. they would non see making a similar merchandise. It is an infrequent purchase for them. We will besides set up a web log site to give our clients an chance to assist us find if they desire any extra characteristics. Menace from Suppliers There is really small menace to us from our two providers. Vendor A is providing us with the heat-sensing constituent to our pruner. The device they are bring forthing for us helps to spread out their bottom terminal line of heat detectors. This represents a 10 per centum add-on to their offering. The chief clients for Vendor A is the Armed forces. who buy heat detection devices for aeroplanes. armored combat vehicles. and vision goggles for land military personnels. They do non hold the substructure to construct a merchandise such as ours. They would non take on the capital disbursal to come in this type of fabrication. They do non hold any retail. on-line. distribution experience. or presence. Vendor B who supplies us with the chromium steel steel blades are in a similar state of affairs. Their chief client is the medical. surgical industry. Vendor B makers high terminal surgical blades. knives. every bit good as blades for men’s razor blades. Our merchandise represents a ne w merchandise in between in quality. It is non important plenty for Vendor B to get down an wholly new type of merchandise for them Menace from Substitutes In the current market. there are menaces from replacements. Peoples non utilizing our merchandise can utilize manual nail limiters. bombers. or pay person else to pare their pets’ nails. The menace to us does non be. All pet proprietors are presently utilizing one of these locales today. With the quality. easiness of usage. clip and money nest eggs. and inhuman treatment free facet of our pruner. virtually cipher will return to these replacements. SWOT Analysis Before we risk our net incomes or our trade name value. we took a critical expression both internally. and externally. The purpose is to see how we can leverage the positives. better on our failings and fix for outside menaces. Here are the findings. STRENGTHS *indicates nucleus competence Fiscal health* Efficient fabrication Brand Reputation* Failing Lack of preparation Lack of Distribution web Never advertised pet merchandises Opportunity Pet ownership on steady rise Personal clip on lessening Economy is increasing expendable income Menace Possible newer engineering Economic downswing Heat detector supply issue Strengths Fiscal wellness is one of our nucleus competences. We have a really low debt-to-equity ratio. combined with a recognition evaluation. This gives us the flexibleness to make initial stock list and cover the typical start-up costs related to a new merchandise line. Brand repute. another nucleus competence. means that we are already in the places of many of our targeted clients. They know we produce high quality. good designed. merchandises. Our trade name is a sure name nationally. Efficient fabrication is another of our strengths. It allows up to bring forth our goods at a lower entire cost compared with rivals. We run our production lines rapidly. with small waste. or re-work. This helps for dependable batch production. and really few quality / defects issues in the field. Failings Lack of preparation for our production line associates is a possible issue. Production will be slower. hazards choice conformity. and will be more per unit compared to our established lines. Lack of advertisement relationships within the pet market is another failing. We do non publicize at all aimed at pet proprietors. We do non understand what the costs are. compared to our other merchandise lines. We will non be able to roll up the new lines publicizing with our other lines. for a volume price reduction. Our gross revenues force is non equipped to show our new merchandise line. We will necessitate to higher trainers. and new gross revenues people that are specializers specific to the new line. Opportunities The economic system is on an upward tendency. As rewards increase. so does expendable income. This allows people to buy pets. supplies. and services. This applies for either new or bing pets in the family. Personal clip is on the lessening. Wage earners are passing more clip working. Parents are passing more clip driving their school-aged kids to athleticss. music lessons. and dance categories. etc. These parents will besides go to the events environing the activities. Taking Fido to the groomer and picking him up subsequently is another clip feeder. Bing able to pare nails effortlessly. in your ain place. on your ain agenda has a good trade of entreaty. Pet ownership is on the rise. In 2013. there were 82. 5 million pet proprietors in the United States. This figure is expected to lift to 92 million by 2018. In 2013 $ 4. 4 billion dollars were spend on training and embarkation. In 2014 gross revenues rose to $ 4. 7 billion. a 7 % addition. This is a growing industry. Menaces Economic downswing could go a possible menace. As expendable income dwindles. pet proprietors could potentially buy less expensive nail pruners. They could besides take to travel to a groomer. but do so less frequently as a money rescuer. A supply issue could endanger our ability to bring forth our merchandise. A deficit of the heat detectors could go an issue. If our seller chooses to increase the monetary value of the detectors could go an issue every bit good. cut downing our border to an unacceptable degree. Development of a newer engineering is a menace. A rival. on a new company could get down doing the following coevals of automatic pruners. Dependant on the characteristics. or monetary value. we could lose market portion. Market Aims Product Objective Sell 100K units by 12/31/2016. Price Objective Achieve a net income of $ 500K by 12/31/2016. Topographic point Objective Have our merchandise on the shelves of 2 national ironss. and in 200 independent retail pet supply shops by 9/15/2015. Have an online presence by 9/1/2015. Promotion Objective Our aim is to hold 250K hits on you-tube presentation by 1/1/2016 and 100K hits on our web site particular to the new merchandise line by 6/1/2016. Selling Schemes This subdivision will present you to the peculiar schemes. which will guarantee that we achieve our aims. You will happen them good thought out and comprehensive. We took the necessary clip to be confident that they are inter-related and logical. utilizing old tactics which have been successful here at Company G. Merchandise Schemes Boxing – use our sure XG logo and recognized manner of packaging. Great Warranty – offering a biennial guarantee. this is better than current electric pruners in the market. This is in line with our guarantee for other merchandise lines in our mixture. Dedicated Help Line – have a 24/7 aid line specific to this merchandise line. It will give advice. reply inquiries. and take attention of issues that arise for clients. Monetary value Schemes Market Pricing – Planing pricing of $ 89. 99. Good Footings – we will give 2 % net 30 yearss pricing to our distributors. Ad Allowances – $ 5 per unit sold for preapproved advertisement runs. We will necessitate cogent evidence of gross revenues and give recognition within 30 yearss of run terminal date/ Place Strategies Retail Stores – 2 National concatenation shops and 200 local pet shops based on their gross revenues. Web presence – We will sell through Amazon. com. every bit good as on our web site. Quick transporting – We are traveling to utilize Amazon’s distribution Centers to transport to retail shops and straight to clients. This will be the most efficient usage of our finished goods stock list. Promotion Schemes Personal merchandising – We will supply presentations at Canis familiaris shows. Social media – We will hold a You-tube presence. and a Face book presence. Discount / Donation – We will give clients a $ 5 price reduction and donate $ 5 to the Humane Society for the first 50K units sold. Explanation of Schemes These schemes are a combination of attacks. We are traveling to utilize our strong trade name name and acknowledgment to take advantage to the consumers’ trust. If they compare our merchandise to Dremel or Oster’s pruner. they will see we give them a superior guarantee. We will acquire our merchandise in forepart of 1000000s of possible clients at Canis familiaris shows. There are dog shows of assorted types go oning every hebdomad across the United States. The retail merchants that we target will acquire good fiscal footings. along with our strong trade name name. Our you-tube presentation will turn out to clients merely how easy and safe our pruner is. We will besides appeal to the good nature of pet proprietors will our contribution to the Humane Society. Tacticss and Action Plan In order to guarantee our success we need to set specific tactics in topographic point. They need a due day of the month and responsible party. so anyone in the procedure can see if we are adhering to our timeline. We know whom to inquire about any given maneuver every bit good.

7 Speaking Habits That Will Make You Sound Smarter

7 Speaking Habits That Will Make You Sound Smarter Generally, when people hear you speak, they immediately begin to analyze what you’re saying in order to build a social profile. This means that how you speak can make or break a lot of your relationships. Fortunately, this infographic goes into 7 great approaches that will refine your speaking habits.  Source: [Visualistan]

Implentation of effective youth justice practice Essay

Implentation of effective youth justice practice - Essay Example This learning journey has enabled me as a practitioner to develop the necessary expertise and also to effectively implement strategies and interventions which lead to the two primary functions of supporting young people who need to re-adjust to lead non criminal lives. This expertise includes applying a variety of strategies and approaches that I have attained as a practitioner in the course of my studies. The knowledge and expertise that one gains from the course is not, however, focused merely on dealing with young offenders but also includes developing my personal capacity to ensure a reflective approach to my work. The youth justice practitioner is trained to develop a discerning and critical attitude towards their area of expertise as well as ensure that the same is fundamentally ethical, sound and based on correct and accurate knowledge. This is achieved by gaining a thorough and extensive knowledge of the England and Wales youth justice system and the immediate application of this knowledge, not only to one’s work as a professional but also within the context of a multi-agency setting. The need to be reflective in our practice and critically analyse outcomes to influence future processes is I believe imperative in the ability to develop our own practice and the delivery of a continually improving service. It emphasizes the need to consciously structure reflection in area s where in the past we as practitioners have perhaps ‘naturally’ carried out our own analysis. The need to formalise this process has been amplified over the years. The truth is that while the main purpose of the adult criminal justice system is to punish the criminal according to the level of his or crime, the aim of the juvenile justice system is to apply rehabilitation or mentoring to juvenile offenders in order to prevent further crimes and to change their delinquent

Quality revolution Essay Example | Topics and Well Written Essays - 500 words

Quality revolution - Essay Example However, this level of dominance soon was challenged with regards to many developing nations around the world as they began to industrialize and had the potential capacity to produce goods at a lower price than the United States. The lower-priced in and of itself was not a key concern. However, the ability of nations such as Japan to produce items of increased quality caused much alarm within the United States. Experts within the United States, after viewing Japan’s structure and industrialization, as well as improvement upon its products, began to warn those within the United States that in less a fundamental reintegration with quality management was performed, the Japanese, and perhaps many others throughout the world, would be able to gain a competitive advantage against the United States. Individuals such as W. Edward Deming raising the alarm among American producers and industrialists with regards to the fact that American goods would surely come to be represented as second rate unless core changes were made with respect to the manner through which quality control was understood and engaged. Pointing to the fact that managers and business leaders alike had categorically misunderstood or outright ignored this aspect of business improvement, tuning, as well as others, were able to reengage those within industry and production with the need to radically alter the manner through wh ich quality control was directed and evolved. Unfortunately, rather than heeding the advice of individuals such as bending, industrialists and manufacturers within the United States continued to believe that Japan’s total competitive advantage was predicated upon price alone. As such, the United States response to this was to attempt to cut prices as a means of matching Japan’s level of success. As can clearly be noted, the strategy was an abysmal failure as quality control diminished even further with regards to this failed attempts to cut costs (Berry and Parasuraman 7).

Of all the data about global warming and climate change that you have Essay

Of all the data about global warming and climate change that you have encountered, what concerns you the most - Essay Example There is also the disappearance of coral reefs because of the increased temperatures and ocean acidification. Lastly, global warming cause migration and conflicts whereby people are displaced due to lack of water or severe flooding, later, this migration leads to conflicts and war over the scarce resources such as water. These effects of climate change and global warming worries I most since the planet will be in danger of natural disasters such as flooding, food shortages, coastal flooding storms and dry periods if global warming is not reduced. The other concern that I have concerning global warming and climate change is the various suggested ways that individuals and organizations can use to reduce global warming and climate change. These may include reducing carbon dioxide emissions from burning coal, oil, gasoline and other fossil fuels in power stations, people embracing reusable packages instead of disposable ones. Furthermore, individuals can embrace efficient use of energy by using methods such as defrosting fridges and freezers regularly. However, despite peoples’ knowledge of these and other means of reducing effects global warming and climate change, the phenomenon is worsening. In conclusion, am ever concerned as it appears as though global warming and climate change dilemma will only be tackled only after the world suffers its effect to a great

Sub Disciplines Of Philosophy Philosophy Essay

Sub Disciplines Of Philosophy Philosophy Essay The word Philosophy is derived from the Greek term connoting love of wisdom through logical or intellectual modes. The study of Philosophy is apprehensive with issues of definitive worth: questions regarding truth, legitimacy, attraction, integrity, righteousness, and sense. This is not to mention that each conducts of such subjects is as fine as every other. Several are affluent, helpful, and evocative; some are infertile, extraordinary, and dull. These are matters we cannot solve. However in our dilemma as soul-holders, I believe these are questions we cannot stay away from. The major sub-disciplines of philosophy include Ethics, Metaphysics, Epistemology, Logic, Aesthetics, and philosophy of science, philosophy of law, philosophy of language, Political Philosophy, and Religion. In this paper, we will discuss the Philosophy of Religion; its disputes, philosophical theories depending on it, morality, and omniscience of God, atheism, mans free will, and evil reconciliation. Philosophy of Religion: According to Alston, it is a division in philosophy defines the issues regarding religion, as well as the natural world and reality of God and spirits, the inspection of religious and holy familiarities, and the connection between science and religion. Many philosophers, psychoanalysts, theologians, etc have proposed different definitions of Religion. However, the best in my opinion is of the psychoanalyst William James; he described religion as the mind-set, attitude, behavior, and practices of person men in their isolation; such as they concern themselves to situate in link to whatever they might deem as the celestial or divine. Existence of God: Does God exist or not..? This is the question, which all individuals ask at least once in their lives. But there is no middle floor for this. Any effort to stay unbiased regarding Gods being is generally identical to agnosticism. Proof for the existence of God might not be necessary for the devoted ones. But on contrary, it is a necessity for the individuals who tend to go on with logic, or may not believe in any such thing as divine or spirited. According to Oliver J. Thatcher, the existence of God cannot be exhibited; Gods reality is a chapter of faith, and so as to objects of faith are not illustrious, for the reason that the office of revelation is to verify, however faith relates to fads that are not to be demonstrated. Arguments for the Existence of God: We can explore several arguments of numerous unusual types for the existence of God. People have considered that an efficient balanced argument for Gods presence is a significant initial pace in opening the intellect to the prospect of religious conviction in understanding some of the obstructions and wreckage that abstains individuals from pleasing the thought of divine exposure gravely. Amongst the major twenty types of Arguments for the Existence of God, the strongest I perceive is Argument from Religious Knowledge. Argument for the Existence of God from Religious Knowledge: An unlike kind of experience reclines in the incredible heart core of many individuals religious faith. Some types of experiences are sensed deliberately; one realizing its fundamental significance in life or existence. However, another kind stays induced in innermost essence of persons disposition. However, at this time there is definitely a quarrel pertaining to Gods being; made with the information connected with this sort knowledge. Its not at all a quarrel which actions by ones own practical knowledge in your own affirmation of which God is out there. Noticeably, most people likely dont have a desire for this kind of controversy. Alternatively, this kind of controversy actions with an additional course: through the widespread fact connected with religious practical knowledge towards the pronouncement of which merely a divine fact can effectively describe the idea. It can be complicated to affirm this argument conclusively. However it could rather be infer in following steps. Many individuals belonging various ages as well as regarding various countries state to get acquired an experience on the spiritual. It is beyond the belief that lots of persons happen to be so completely unsuitable about the distinctiveness in addition to information of their personal contingency. Hence, theres a divine actuality which a lot of individuals from dissimilar periods and traditions have noticed. Now again, the question arises that does God the Ultimate Creator and Beneficial of the whole galaxy really exists or its just a perception? A lot of people recognize their familiarity of divination in this approach; they are jointed with or linked over ceaseless and irresistible awareness and love, which fills them with itself but considerably surpass their aptitude to accept, or in such way, as they state. Another question crops up here; Are we able enough to judge them and then believe? According to Peter Kreeft, theres a huge amount of these kinds of statements. Sometimes these are true or perhaps definitely not. While analyzing these, we ought to think about; The actual regularity of these assertions are they reliable or not and does they relate and justify the reasonable facts we already know? The type of the people who help make most of these declarations are these people honest, literate and honorable? The issues most of these encounters have experienced of their own existence plus the existence regarding some others have they become more genuine, reasonable and gentle after their religious incident? It really is extremely hard for a person to lie out early in advance; just how research in to this specific decree regarding claims and assertions along with characters, may have an impact on many individuals. A person is then unable to claim early in advance just how its going to have an impact on a person. But it is usually a proof; it has numerous confident individuals; and yes it cannot be ignored. Sometimes in actuality, we all consider, very often, that this verification is usually less encountered as laid off using brilliant modern trademarks. Foundations and Emergence of the Universe: Many cultures and religions have tales concerning the emergence and foundation of Universe. According to Brewer (2011), some religions and civilizations believe that universe came into being by hatching from the egg, later laid on the waters and etc. In one more story, the universe is produced from the merger of male and female divine beings. Additionally, the Universe emerged when wrecked matters, such as the carcass of a dead god, blended with other materials or when some universal spirit combined with the nature. Islam however, holds a bit different view about emergence of Universe. It considers God to be the Creator and that it took six ayams (levels or days) to create seven heavens and earth. Emergence and foundation of Universe is humankinds earliest and everlasting interest. Long-ago, when this question was heaved, there was no vagueness, since no matter whom the person was or what his course was, barely two possible kinds of answers from which to select something from nothing, or always existing existed. The most interesting theory about the emergence of Universe is the famous Big-Bang Theory. It suggests that 11 to 15 million years ago, all the matter and vitality ended up being concentrated straight into a mass of the atom. At this time, matter, vitality, area and time period would not survive. Subsequently all of a sudden, the universe did start to grow from an incredible bulk and matter, vitality, area and time period came into being. Because earth expanded, matter did start to coalesce straight into propane clouds, after which celestial stars and planets. This theory has been accepted by most scientists. When all these theories and beliefs are considered, it is impossible to recognize the foundations of the Universe. But when observed in the insight of Philosophy of Religion and different chapters of Bible and Testament are considered, God lays the foundation of Universe. As Hebrews 1:10 mentions; in the beginning, O Lord, you laid the foundations of the earth, and the heavens are the work of your hands. Can one be moral and not believe in God? Humans need not embrace in virtually any faith or religion to be able to use a sense involving morally right or perhaps not. Meaningful rectitude will be pure, rather than predicated in great trust. Morality is a product or service involving social, definitely not faith based discussion. Sadly, this wrongly diagnosed indisputable fact that humans are not beneficial with out professing any belief from the supreme being or perhaps with out belonging to any faith will be one who will be dominating generally in most organizations around the globe. This wrongly diagnosed strategy is basically in charge of deficit of development with people aspects of man lifetime in which made use of exercising moral authority. One who is ethical but does not have faith in God may suppose, for instance, there is only an imaginative standard at effort in the Universe. They could moreover admit a desire satisfying preference in the persons intellect a need to be ingredient of some better whole or reason, which is the annex, or side-effect, of our sole self-awareness and comprehension of our ultimate demise. As inhabitants of this universe, we do not require to fit in to any religious conviction so as to possess a sagacity of moral true or mistake. Moral decency is innate and not centered on mystic belief. Thomas Ash, in his article states that one particular reason why a few theists feel that morality presumes Gods presence will be that will their morals appears to allow their beings apparent function, creating these individuals speculate precisely what function atheists may offer intended for independently. Reconciliation between God, Evil and Science: Evil is an incredibly actual existence on the globe. It is so since human beings have permitted it to be. God is not powerless against wickedness but has a preparation by which persons could possibly be keeping from the outcome of our private crime. God has done His duty to protect his creatures from their one anothers immorality. According to Brooke and Geoffrey, science and religion are not contradicted at all. Religion and science work jointly to bring-up a comprehensive indulgence of the world by reciprocally exemplifying one another. However, science and religion pretense no hazards to each other, except that they do not sustain each others responsibility either; they are basically apprehensive with inaccessible situations of matters. Gods Omniscience and Human Freewill Rational Argument for Atheism: God is All-Powerful. This means that He has the authority to arbitrate and organize the courses of life and human affairs as he perceives vigorous. If God would like definite things to occur at a specified time he can carry on it regarding those proceedings move in that route. If he wants any person to come into subsistence or carry out any definite task, he can make him perform it, most likely without that person being conscious of any intervention. Hence God can know about future of humans, thus free will turns out to be nothing (Wolterstorff, 1982). Regarding arguments given by Atheists on the Existence of God, I strongly disagree with them. In order to move from atheism to theism, the person ought to gather more and more evidences. The atheist might be close-minded, lack the ability to see amazement of nature, morally illiterate, or even have never come across any miracle. Conclusion Presume another person claims to you that all these kinds of ordeals are either the result of injuries to the temporal lobe or even associated with neurotic despotism. Under no circumstances, these tend to accomplish many people verify the truth associated with several divine truth. Just what may possibly be your first impulse be? You might think again more than that will huge certification associated with reports and enquire of by yourself if that could be correct. And you may possibly deduce: No. Given this multitude change, associated with assertions, along with the quality of living of these people, indicates unbelievably that those who made these claims are therefore completely wrong with regards to these people or even insanity or some brain disorder might cause this kind of outstanding amazing benefit along with magnificence. So, by considering all these facts and theories, I find this theme more superior that God DOES exist. He is all around us, and its His freewill that fashions us and our actions, attitude and behavior.

Karl Marx :: essays research papers fc

Karl Marx The most influential person pre-1900   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"If a fair list were given, †¦, it would seem reasonable to say that he was bad tempered, caustic, fierce, vain, self-sacrificing, selfish, whining, capable of great love, a good father, a lover of mankind, fatherly to all, honest, scrupulous, tender, brilliant, eminently rational, racist in an off hand manner, irony as an art, a person obsessed with irony, obsessive in general, flexible, a brilliant politician, but a candid one as they go.†(Olson 11) Hopefully we have all heard the name Karl Marx at some time or another, but what did he do that’s so important? Marx was a great influence from before 1900, but his influences are also felt throughout this century. Marx was the most influential person in world history before 1900 because he developed a new form of government, Marxism influenced several world leaders, and Marxism can be linked to such important events as the Russian Revolution and the Cold War.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The main reason Marx is so important is because of the political philosophy that he developed, appropriately dubbed Marxism and commonly called Communism. Marx’s goal was to spiritually release mankind by freeing him of his economic chains and allowing him to find harmony with his fellow man and with nature (Fromm 3). Marx’s interests in economics started when he wrote two extensive essays on the position of Eifel peasants and Moselle vinegrowers (Leonhard 4). His interests were also engaged by the labor movement, which the effects of were just becoming apparent (Leonhard 4). As talk about communist ideas first began to rise, Marx was reserved about his opinions (Leonhard 4). In spite of his reservations, Marx heavily researched the contemporary French literature on socialism and Communism, and in 1843 moved to Paris, the heart of the revolutionary movement (Leonhard 4). While in Paris, one of the most important events of his stay occurred, his meeti ng with Friedrich Engels. â€Å"This was the beginning of a lifelong friendship and collaboration of the founders of scientific socialism.† (Leonhard 5) Marx and Engels emphasized the connection of socialist aims, economic reality, and the struggle of the working class (Leonhard 5-6). In 1847 Marx was invited to join the â€Å"League of the Just† which was later renamed the â€Å"Communist League†(Leonhard 6). Marx and Engels were instructed to work out a political program form the Communist League (Leonhard 6-7). Engels sketched a draft of questions and answers know as the Principles of Communism, after reworking by Marx this became the Communist manifesto (Leonhard 7).